OUR JOURNEY
Tora Brasil has charted a unique journey since its founding in 2003. Initially established in the Amazon rainforest, the company soon expanded its reach with the opening of a showroom on Fidalga Street, in the heart of the bohemian Vila Madalena district in São Paulo.
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October 2002 – Cristiano, at the beginning of Tora Brasil, when he lived in the Amazon, and started Tora with local artisans.
April 2003
The first batch of furniture was unloaded at the first Tora Brasil store in Vila Madalena, São Paulo, SP, Brazil.
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April 2003
The facade of the first Tora Brasil store in the artistic neighborhood of Vila Madalena, São Paulo, SP, Brazil. The furniture was kept in a garage, and every night they had to be dragged out to make space for the car.
July 2003
Cristiano’s first visit to Cikel in the Amazon, one of the pioneering companies working with FSC certification.
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October 2004
First presence at Casa Cor, the main Brazilian decoration event. This table was in architect Brunete Fracaroli’s environment.
June 2005
Facade of Tora Brasil store on Matheus Grou Street, Pinheiros, São Paulo, SP, Brazil. At that time, the street had some important design and decoration stores.
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August 2005
Photo of the first model of the Pará coffee table, highlighting the wood grain.
December 2005
Year-end speech to employees and partners, now at our new address in Vinhedo, SP, Brazil.
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February 2006
Photo of Cristiano with children from a community of one of the supplier companies in the Amazon interior. This time, the plane needed maintenance, and Valle traveled by boat for 2 days to Belém.
June 2007
Tora Brasil store at the main address of Brazilian architecture and decoration, the renowned Alameda Gabriel Monteiro da Silva, São Paulo, SP, Brazil.
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September 2007
We took Tora Brasil to the Casa Cor exhibition in Stockholm, Sweden. This table later went to the Drottningholm Palace, one of the royal family’s residences.
October 2007
Inauguration of the Fasano Rio de Janeiro Hotel, Philippe Starck’s first project in Brazil. Still one of the main destinations for Rio de Janeiro tourism.
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January 2008
Chico assembling the first Rhopalocera, which later went to a residence in Angra dos Reis, RJ, Brazil.
February 2009
Valle’s visit to Mira Nakashima, daughter of George Nakashima, one of the leading names in wooden furniture. In New Hope, Pennsylvania, United States.
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August 2011
Tora Brasil store in Moema, São Paulo, SP, Brazil.
February 2012
Production of the first Porã table, a concept created especially for the Swiss pharmaceutical company Roche.
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June 2015
Tora Brasil showroom in Vila Leopoldina, São Paulo, SP.
April 2017
Tora Brasil’s first presence at Fuori Saloni, Milan, the world’s main design event, featuring the Moaticu coffee table.
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October 2017
Initial developments of the Willy armchair and Oscar chaise, where designer Oswaldo Mellone discussed product details with Diogo Ferreira, our product designer.
April 2018
Tora Brasil’s booth at the Salone del Mobile, the world’s largest decoration and design event, in Milan, Italy. We showcased Oswaldo Mellone’s collection.
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April 2021
Tora Brasil’s ofurô flying over the skies of São Paulo to be delivered to the 20th floor of the Torre Matarazzo at the Rosewood Hotel São Paulo.
November 2020
Photo of the Rhopalocera table before boarding for one of Qatar’s main addresses
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July 2021
Production of the pool bar and drop-off columns at the Rosewood Hotel.
Oct – 2002
October 2002 – Cristiano, at the beginning of Tora Brasil, when he lived in the Amazon, and started Tora with local artisans.
Apr -2003
April 2003
The first batch of furniture was unloaded at the first Tora Brasil store in Vila Madalena, São Paulo, SP, Brazil.
Apr-2003
April 2003
The facade of the first Tora Brasil store in the artistic neighborhood of Vila Madalena, São Paulo, SP, Brazil. The furniture was kept in a garage, and every night they had to be dragged out to make space for the car.
Jul – 2003
July 2003
Cristiano’s first visit to Cikel in the Amazon, one of the pioneering companies working with FSC certification.
Oct – 2004
October 2004
First presence at Casa Cor, the main Brazilian decoration event. This table was in architect Brunete Fracaroli’s environment.
Jun – 2005
June 2005
Facade of Tora Brasil store on Matheus Grou Street, Pinheiros, São Paulo, SP, Brazil. At that time, the street had some important design and decoration stores.
Aug – 2005
August 2005
Photo of the first model of the Pará coffee table, highlighting the wood grain.
Dec – 2005
December 2005
Year-end speech to employees and partners, now at our new address in Vinhedo, SP, Brazil.
Feb – 2006
February 2006
Photo of Cristiano with children from a community of one of the supplier companies in the Amazon interior. This time, the plane needed maintenance, and Valle traveled by boat for 2 days to Belém.
Jun -2007
June 2007
Tora Brasil store at the main address of Brazilian architecture and decoration, the renowned Alameda Gabriel Monteiro da Silva, São Paulo, SP, Brazil.
Sep – 2007
September 2007
We took Tora Brasil to the Casa Cor exhibition in Stockholm, Sweden. This table later went to the Drottningholm Palace, one of the royal family’s residences.
Oct – 2007
October 2007
Inauguration of the Fasano Rio de Janeiro Hotel, Philippe Starck’s first project in Brazil. Still one of the main destinations for Rio de Janeiro tourism.
Jan – 2008
January 2008
Chico assembling the first Rhopalocera, which later went to a residence in Angra dos Reis, RJ, Brazil.
Feb – 2009
February 2009
Valle’s visit to Mira Nakashima, daughter of George Nakashima, one of the leading names in wooden furniture. In New Hope, Pennsylvania, United States.
Aug – 2011
August 2011
Tora Brasil store in Moema, São Paulo, SP, Brazil.
Feb – 2012
February 2012
Production of the first Porã table, a concept created especially for the Swiss pharmaceutical company Roche.
Jun – 2015
June 2015
Tora Brasil showroom in Vila Leopoldina, São Paulo, SP.
Apr – 2017
April 2017
Tora Brasil’s first presence at Fuori Saloni, Milan, the world’s main design event, featuring the Moaticu coffee table.
Oct – 2017
October 2017
Initial developments of the Willy armchair and Oscar chaise, where designer Oswaldo Mellone discussed product details with Diogo Ferreira, our product designer.
Apr – 2018
April 2018
Tora Brasil’s booth at the Salone del Mobile, the world’s largest decoration and design event, in Milan, Italy. We showcased Oswaldo Mellone’s collection.
Apr – 2021
April 2021
Tora Brasil’s ofurô flying over the skies of São Paulo to be delivered to the 20th floor of the Torre Matarazzo at the Rosewood Hotel São Paulo.
Nov – 2020
November 2020
Photo of the Rhopalocera table before boarding for one of Qatar’s main addresses
Jul – 2021
July 2021
Production of the pool bar and drop-off columns at the Rosewood Hotel.